Market overview and Solution
Casual game
The global hyper-casual gaming market reached $156 billion in 2021, with an annual download count exceeding 16 billion. It is projected to reach $33,554.32 billion by 2031, with a compound annual growth rate of 7.96% during the forecast period.
However, the hyper-casual gaming sector faces two unavoidable challenges:
Limited Monetization Methods and Short User Lifespan
Hyper-casual games, characterized by lightweight content, heavily rely on ad clicks for revenue. This necessitates rapid iteration based on audience feedback to ensure every user action converts, maintaining manageable daily ad click rates and online durations. The low Lifetime Value (LTV) of hyper-casual games results in short lifecycles, demanding swift initial scaling and iterative optimization based on audience feedback for quick Return on Investment (ROI).
The need for rapid version and product iterations, coupled with short development cycles, implies that small teams must invest significant energy in product iteration.
Early scaling relies on distribution companies, and the unpredictable profit-sharing and uncontrollable cost recovery within these short, intense cycles pose significant challenges, particularly for low-LTV, fast-iterating hyper-casual games.
The hyper-casual gaming market's rapid iteration pace prevents the accumulation of brand IP within the short-profit cycles, necessitating repetitive product development and hindering user retention.
Web3
Limited Acquisition Channels and Cost Control Challenges: Web3 platforms face a singular approach to user acquisition, with insufficient granularity in cost control. Predominantly relying on activities such as token distribution and whitelist incentives, these platforms lack an ample volume of user data for precise marketing. While mainstream advertising platforms like Google, Facebook, and TikTok have achieved sophisticated and scalable user acquisition through information flow campaigns, Web3 growth strategies still rely on outdated monetization methods such as Key Opinion Leaders (KOLs), institutions, and closed-community traffic.
Insufficient Traffic: In comparison to analogous Web2 projects, Web3 platforms suffer from a significant disparity in user volumes. Traditional gaming markets boast products with daily active users surpassing millions, whereas a Web3 project achieving daily actives in the tens of thousands is considered exceptionally prominent.
Inadequate Token Utility Scenarios: The lack of compelling use cases for tokens within projects poses a critical challenge. When users lack motivation to reinvest acquired tokens back into the project and instead choose to liquidate, the project's token may inevitably enter a downward spiral. From a gaming perspective, if the gameplay itself lacks allure, users' optimal choice is to liquidate the tokens obtained from the game. In this scenario, the value fluctuation of tokens becomes dependent on the project's ability to attract new users. However, due to the limited acquisition channels and insufficient traffic, the majority of Web3 projects inevitably find themselves trapped in a downward spiral.
Dios Solution
Dios: Transforming Casual Gaming Through Web3 Integration
Dios is an innovative platform that leverages the principles of low customer acquisition cost (CAC) and high return on investment (ROI) to create a unique gaming experience. Centered around casual Player versus Player (PvP) engagements with betting functionalities, Dios employs Tokenomics to provide players with 3-5 times leverage, thereby enhancing returns and encouraging a seamless transition towards Web3, fostering sustained investment.
Engagement Process
Within the Dios platform, players are presented with an extensive array of high-quality casual games. Players choose a game, engage in PvP battles by committing a specified amount of Dios's gaming token (DRT), and are promptly matched with opponents. The outcome determines the distribution of rewards from the token pool to the victor.
Operational Framework
Introduction of Quality Casual Games: High-quality, lightweight casual games attract users at a minimal cost.
PvP Betting Stimulates Player Investment: The inclusion of player-versus-player betting incentivizes users to make monetary contributions.
Token Rewards Encourage Web3 Adoption: Betting on games results in token rewards, fostering a compelling incentive for players to transition into the Web3 ecosystem.
Leveraged Token Consumption and Deflationary Effect: Web3-oriented players opt to recharge their gaming accounts by obtaining leveraged tokens, subsequently consumed during betting, creating a sustained deflationary impact.
Increased Tokens Enhance User Stickiness: The possession of more tokens enhances user loyalty and engagement.
Objectives
Dios aims to revolutionize revenue models for high-traffic casual games, incorporating a robust Token system to bolster user loyalty. The platform seeks to achieve greater user stickiness, emphasizing the correlation between token possession and heightened user commitment.
Dios combines scalability and cost-effectiveness to facilitate the seamless integration of players into the Web3 paradigm. The platform's tokens present alluring consumption scenarios, further reinforcing its commitment to shaping the future of entertainment.
This refined version maintains the original information while enhancing clarity and adopting a more formal tone suitable for an academic or business-oriented document.
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